Parrots’ Poetry Collection dedicated to parrots in extinction
June 20, 2019
Each Benedetti Life collection explores an animal species under threat due to the destruction of their natural habitat, hunting and climate change. It aims to celebrate the creatures’ beauty in garments, and raise awareness of the threats and related solutions that would improve their conservation status.
Parrots have served as human inspiration and companions since at least Roman times. Today, many of the existing 387 parrot species are endangered, with some on the verge of extinction, due to destruction of their natural habitats and the persistence of illegal trade in wild-caught stock. These include some of the most beautiful and intelligent species, such as the big colourful Arinae from the New World, talking African parrots, cockatoos and the flightless Kakapo of the New Zealand.
Benedetti Life captures the beauty of these birds in its clothes not in cages. In the process maximum concern is placed on protection of the environment and people involved in the manufacturing process.