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»I talked to Matea Benedetti, who created one of the most controversial products in a country that makes so many high-quality bags and shoes. The designer explained her experiments with apple waste from a company that produces bottled apple juice.« Suzy Menkes, International Vogue
Slovenia-based fashion designer Matea Benedetti is no stranger to the world of sustainable fashion design. Now, she's shown her latest collection at the very first Vegan Fashion Week, which consisted of various laser-cut gowns derived from apple skin—a truly breathtaking example of how high fashion doesn't have to harm the planet.
Preuve qu'il y a une vie après la mode, et qu'on peut croquer sa pomme après l'avoir mangée, Matea Benedetti (photo ci-dessous), elle, utilise des déchets de l'industrie agro-alimentaire pour réaliser certains de ses vêtements... Après le rouge, bientôt le vert ?
Livia Firth, Leonardo di Caprio, Edmond de Rothchild, Carlo Capasa (CNMI), Miranda Kerr, Gisele Bundchen, Lucy Siegle and Elon Musk are important in making this world more sustainable, but there are also many others. One of them is Matea Benedetti, ethical and sustainable fashion designer linked to the concept of beauty, luxury and innovation. Her designs are always inspired by constant search for rare new fibres from around the world, all carefully selected, fair trade and certified. Always smiling, her creativity has not end.
Best Fashion or Beauty Luxury Brand of the Year Winner
This sophisticated label, founded by award-winning designer Matea Benedetti, truly embraces luxury fashion in a sustainable and animal-free way. Not only does the lush Slovenian brand produced in Italy use non-toxic, organic textiles to create its haute looks, but it also ensures social sustainability by hiring locally, and by preserving “Made in Italy” artisanal traditions with its ethical, transparent production practices. That’s Amore!
THE NEW YORK TIMES
Matea Benedetti, 43, a designer from Ljubljana, Slovenia, was one of the few on site already using the material, which is a made from apple-industry waste. Her red and white apple leather gown with a train elicited a roar of applause from the crowd as it sailed down the catwalk.
Next, Ms. Benedetti is hoping to experiment with orange fiber, a supple new leather alternative set to hit the market soon. “I’m waiting for when it will be ready,” she said, adding that she also has her eye on coffee-ground leather sourced from Asia.