Every collection is an exploration of animal species under threat due to human expansion into their natural habitats, hunting and climate change. We want to preserve their beauty in our designs without hunting them or destroying their homes, and to raise awareness of how to protect animal lives through beauty, luxury and innovation.

Today, many of the existing 387 parrot species are endangered, with some on the verge of extinction, due to destruction of their natural habitats and the persistence of illegal trade in wild-caught stock. Benedetti Life captures the beauty of these birds in its clothes not in cages. In the process maximum concern is placed on protection of the environment and people involved in the manufacturing process.